Branding and Social Networks

Gap LogoAs I was browing the social news sites last week an article caught my eye about GAP's decision to change their logo, a decision that ultimately backfired so badly that they decided to go back to the old one. But that wasn't the end of the story as social network users decided to take this story a whole step further.

The timeline of the GAP logo saga (minus the twist at the end) goes something like this:

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